/* Copub — charte « Funnel Ads » (cobalt, bleu nuit, vert résultats) */

@font-face{font-family:"Inter";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/inter-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"Inter";font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/inter-latin-500-normal.woff2) format("woff2")}
@font-face{font-family:"Inter";font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/inter-latin-600-normal.woff2) format("woff2")}
@font-face{font-family:"Inter";font-style:normal;font-weight:700;font-display:swap;src:url(/assets/fonts/inter-latin-700-normal.woff2) format("woff2")}
@font-face{font-family:"Plus Jakarta Sans";font-style:normal;font-weight:700;font-display:swap;src:url(/assets/fonts/plus-jakarta-sans-latin-700-normal.woff2) format("woff2")}
@font-face{font-family:"Plus Jakarta Sans";font-style:normal;font-weight:800;font-display:swap;src:url(/assets/fonts/plus-jakarta-sans-latin-800-normal.woff2) format("woff2")}

:root{
  --surface:#F6F8FC; --surface-raised:#FFFFFF; --surface-sunken:#EEF2F8;
  --line:#E3E8F0; --line-strong:#8391A8;
  --ink:#0B1F3A; --ink-muted:#56627A;
  --cobalt:#2447D6; --cobalt-hover:#1B37AE; --cobalt-soft:#E9EEFF; --on-cobalt:#FFFFFF;
  --deep:#0B1F3A; --on-deep:#FFFFFF; --on-deep-muted:#C7D3F5;
  --growth:#047857; --growth-soft:#E3F7EE; --mint:#34D399;
  --shadow-sm:0 1px 2px rgba(11,31,58,.06),0 1px 3px rgba(11,31,58,.08);
  --shadow-md:0 8px 24px -6px rgba(11,31,58,.14);
  --shadow-cta:0 10px 24px -8px rgba(36,71,214,.55);
  --display:"Plus Jakarta Sans",ui-sans-serif,system-ui,sans-serif;
  --sans:"Inter",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --radius-lg:16px; --radius-xl:24px;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--surface);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:28px;-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:var(--cobalt)}
a:hover{color:var(--cobalt-hover)}
:focus-visible{outline:2px solid var(--cobalt);outline-offset:2px;border-radius:4px}
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);margin:0}
p{margin:0}
.skip{position:absolute;left:-9999px;top:8px;background:var(--surface-raised);padding:8px 16px;border-radius:999px;z-index:10}
.skip:focus{left:16px}

.container{width:100%;max-width:1200px;margin:0 auto;padding:0 16px}
.narrow{max-width:760px}
section{padding:64px 0}
.eyebrow{font-family:var(--sans);font-size:13px;line-height:16px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--cobalt);margin-bottom:12px}
.h2{font-size:28px;line-height:36px;font-weight:700;letter-spacing:-.01em}
.lead{font-size:18px;line-height:30px;color:var(--ink-muted)}
.muted{color:var(--ink-muted)}
.stack>*+*{margin-top:16px}
.section-head{max-width:760px;margin-bottom:40px}
.section-head .lead{margin-top:16px}
.alt{background:var(--surface-sunken)}

/* Boutons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:56px;padding:0 28px;border-radius:999px;font-family:var(--sans);font-size:17px;line-height:24px;font-weight:600;text-decoration:none;transition:background-color .2s ease-out,transform .2s ease-out,box-shadow .2s ease-out}
.btn-primary{background:var(--cobalt);color:var(--on-cobalt);box-shadow:var(--shadow-cta)}
.btn-primary:hover{background:var(--cobalt-hover);color:var(--on-cobalt);transform:translateY(-1px)}
.btn-outline{background:transparent;color:var(--cobalt);border:1.5px solid var(--cobalt);min-height:44px;padding:0 20px;font-size:15px}
.btn-outline:hover{background:var(--cobalt-soft)}
.btn-light{background:var(--on-deep);color:var(--deep)}
.btn-light:hover{background:var(--cobalt-soft);color:var(--deep);transform:translateY(-1px)}
.btn svg{width:20px;height:20px}
.btn-note{font-size:15px;line-height:24px;color:var(--ink-muted);margin-top:12px}

/* En-tête */
.site-header{position:sticky;top:0;z-index:5;background:rgba(246,248,252,.92);backdrop-filter:saturate(1.4) blur(8px);-webkit-backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--line)}
.site-header .container{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{display:inline-flex;align-items:baseline;font-family:var(--display);font-weight:800;font-size:24px;letter-spacing:-.02em;color:var(--ink);text-decoration:none}
.logo:hover{color:var(--ink)}
.logo .dot{display:inline-block;width:8px;height:8px;border-radius:2px;background:var(--mint);margin-left:3px}
.logo-sub{display:none;font-family:var(--sans);font-size:13px;font-weight:500;color:var(--ink-muted);margin-left:12px;letter-spacing:0}

/* Hero */
.hero{padding:56px 0 64px;text-align:center}
.pill{display:inline-flex;align-items:center;gap:8px;padding:8px 16px;background:var(--cobalt-soft);color:var(--cobalt);border-radius:999px;font-size:14px;line-height:20px;font-weight:600;max-width:100%}
.pill svg{width:18px;height:18px;flex-shrink:0}
.hero h1{margin:24px auto 0;max-width:960px;font-size:34px;line-height:42px;font-weight:800;letter-spacing:-.02em}
.hero h1 .accent{color:var(--cobalt)}
.hero .lead{max-width:720px;margin:24px auto 0}
.hero .cta{margin-top:32px}

/* Bandeau chiffres */
.proof{background:var(--deep);color:var(--on-deep);padding:48px 0}
.stats{display:grid;grid-template-columns:1fr;gap:32px;text-align:center}
.stat-value{font-family:var(--display);font-size:40px;line-height:48px;font-weight:800;letter-spacing:-.02em;color:var(--on-deep)}
.stat-label{font-size:15px;line-height:24px;color:var(--on-deep-muted);margin-top:4px}

/* Problème */
.cycle{margin-top:32px;display:flex;align-items:flex-end;gap:6px;height:96px;padding:16px;background:var(--surface-raised);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm)}
.cycle span{flex:1;border-radius:4px 4px 0 0;background:var(--line-strong);opacity:.55}
.cycle-caption{font-size:13px;line-height:18px;font-weight:500;color:var(--ink-muted);margin-top:8px}

/* Cartes */
.cards{display:grid;grid-template-columns:1fr;gap:16px}
.card{background:var(--surface-raised);border:1px solid var(--line);border-radius:var(--radius-lg);padding:24px;box-shadow:var(--shadow-sm)}
.card h3{font-size:20px;line-height:28px;font-weight:700;margin-bottom:8px}
.card p{color:var(--ink-muted)}
.icon{width:48px;height:48px;border-radius:999px;background:var(--cobalt-soft);color:var(--cobalt);display:flex;align-items:center;justify-content:center;margin-bottom:16px}
.icon svg{width:24px;height:24px}
.punch{margin-top:32px;font-family:var(--display);font-size:22px;line-height:30px;font-weight:700;max-width:760px}

/* Méthode */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr;gap:16px;counter-reset:step}
.steps li{position:relative;background:var(--surface-raised);border:1px solid var(--line);border-radius:var(--radius-lg);padding:24px 24px 24px 80px;box-shadow:var(--shadow-sm);counter-increment:step}
.steps li::before{content:counter(step);position:absolute;left:24px;top:24px;width:36px;height:36px;border-radius:999px;background:var(--cobalt-soft);color:var(--cobalt);font-family:var(--display);font-weight:800;font-size:17px;display:flex;align-items:center;justify-content:center}
.steps h3{font-size:20px;line-height:28px;font-weight:700;margin-bottom:4px}
.steps p{color:var(--ink-muted)}
.result-line{margin-top:24px;display:inline-flex;align-items:center;gap:10px;padding:10px 18px;background:var(--growth-soft);color:var(--growth);border-radius:999px;font-weight:600;font-size:16px;line-height:24px}
.result-line svg{width:20px;height:20px;flex-shrink:0}

/* Services */
.split{display:grid;grid-template-columns:1fr;gap:40px}
.checklist{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:16px}
.checklist li{display:flex;gap:14px;align-items:flex-start}
.checklist .tick{width:28px;height:28px;flex-shrink:0;border-radius:999px;background:var(--growth-soft);color:var(--growth);display:flex;align-items:center;justify-content:center;margin-top:0}
.checklist .tick svg{width:16px;height:16px}
.checklist.neg .tick{background:var(--surface-sunken);color:var(--ink-muted)}
.service h3{font-size:20px;line-height:28px}

/* Rémunération */
.pricing{background:var(--cobalt-soft);border-radius:var(--radius-xl);padding:32px 24px;display:grid;grid-template-columns:1fr;gap:24px;align-items:center}
.price-big{font-family:var(--display);font-weight:800;font-size:64px;line-height:64px;letter-spacing:-.03em;color:var(--cobalt)}
.price-sub{font-weight:600;color:var(--ink);margin-top:8px}
.example{background:var(--surface-raised);border-radius:var(--radius-lg);padding:20px;margin-top:16px;display:flex;justify-content:space-between;gap:16px;font-size:15px;line-height:24px}
.example strong{font-family:var(--display);font-size:20px;display:block;color:var(--ink)}

/* Fondateur */
.founder{display:grid;grid-template-columns:1fr;gap:24px;align-items:center}
.monogram{width:112px;height:112px;border-radius:999px;background:var(--deep);color:var(--on-deep);font-family:var(--display);font-weight:800;font-size:36px;display:flex;align-items:center;justify-content:center}
.founder .role{font-size:15px;color:var(--ink-muted);margin-top:4px}

/* FAQ */
.faq{display:flex;flex-direction:column;gap:12px}
.faq details{background:var(--surface-raised);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm)}
.faq summary{list-style:none;cursor:pointer;padding:20px 56px 20px 24px;position:relative;font-family:var(--display);font-size:18px;line-height:26px;font-weight:700;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:24px;top:50%;width:10px;height:10px;border-right:2px solid var(--cobalt);border-bottom:2px solid var(--cobalt);transform:translateY(-70%) rotate(45deg);transition:transform .2s ease-out}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq .answer{padding:0 24px 20px;color:var(--ink-muted)}

/* CTA final */
.final{background:var(--deep);color:var(--on-deep);border-radius:var(--radius-xl);padding:48px 24px;text-align:center}
.final h2{color:var(--on-deep);font-size:28px;line-height:36px}
.choices{display:grid;grid-template-columns:1fr;gap:16px;max-width:820px;margin:32px auto 0;text-align:left}
.choice{border-radius:var(--radius-lg);padding:20px 24px;border:1px solid rgba(199,211,245,.25)}
.choice .label{font-size:13px;line-height:16px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--on-deep-muted);margin-bottom:8px}
.choice p{color:var(--on-deep)}
.choice.good{background:rgba(255,255,255,.06);border-color:rgba(52,211,153,.5)}
.final .btn{margin-top:32px}
.final .btn-note{color:var(--on-deep-muted)}

/* Pied de page */
.site-footer{padding:40px 0;border-top:1px solid var(--line);margin-top:64px}
.site-footer .container{display:flex;flex-direction:column;gap:16px}
.footer-links{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:14px;line-height:20px}
.footer-links a{color:var(--ink-muted)}
.footer-tag{font-size:14px;line-height:20px;color:var(--ink-muted)}

/* Pages légales */
.legal{padding:48px 0 32px}
.legal h1{font-size:36px;line-height:44px;font-weight:800;letter-spacing:-.02em;margin-bottom:8px}
.legal h2{font-size:20px;line-height:28px;margin:40px 0 12px}
.legal p,.legal li{color:var(--ink-muted);font-size:16px;line-height:27px}
.legal p+p{margin-top:12px}
.legal ul{padding-left:20px;margin:12px 0 0}
.legal li+li{margin-top:8px}
.legal strong{color:var(--ink);font-weight:600}
.back{display:inline-flex;align-items:center;gap:6px;font-size:14px;font-weight:600;text-decoration:none;margin-bottom:24px}
.back svg{width:16px;height:16px}

/* Apparition douce */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease-out,transform .6s ease-out}
.reveal.in{opacity:1;transform:none}
.no-js .reveal{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .btn{transition:none}
}

@media (min-width:640px){
  .container{padding:0 24px}
  .stats{grid-template-columns:repeat(3,1fr)}
  .logo-sub{display:inline}
  .choices{grid-template-columns:1fr 1fr}
}
@media (min-width:960px){
  section{padding:96px 0}
  .hero{padding:96px 0 112px}
  .hero h1{font-size:56px;line-height:62px}
  .hero .lead{font-size:20px;line-height:32px}
  .h2,.final h2{font-size:34px;line-height:42px}
  .cards.three{grid-template-columns:repeat(3,1fr)}
  .steps{grid-template-columns:1fr 1fr}
  .split{grid-template-columns:5fr 7fr;gap:64px}
  .pricing{grid-template-columns:5fr 7fr;padding:48px}
  .price-big{font-size:88px;line-height:88px}
  .founder{grid-template-columns:auto 1fr;gap:40px}
  .final{padding:80px 48px}
  .stat-value{font-size:48px;line-height:52px}
  .site-footer .container{flex-direction:row;justify-content:space-between;align-items:center}
  .legal h1{font-size:44px;line-height:52px}
}